More about me
|I'm not from Thailand.|
|My full name is Tan Thye Chuan, but just call me Thye.|
I'm a digital designer and
I enjoy collaborating with people.
|I'm quite particular with details and I care a lot about interactions.|
|I really really like to wear hats.|
|I enjoy good food, rock music and cycling.|
It is important to begin a design project with the support of user research and observational studies. Putting yourself in a position of a user may be able to drive a product’s passion, but your end users are who you should really care about.
Interfaces are meant to help a user, not complicate processess. A strategic design process which involves user flows, wireframing and prototyping is crucial to explore how an interface an interact with a user in its most effective form.
Design should connect to users from an affective, meaningful and human level. Aside from discovering the right visuals for a web product, empathetic considerations should be made for the tone and voice of the product as well.
It is important that we develop a web product without assumptions and iterate it through a cycle of validated learning. User testing and analytics identifies usability problems and acts a guide for better design decisions.